The Volvo C70 was an important and niche product for the luxury carmaker, a project driven by enthusiasm and love for cars by a small and passionate team. Today it celebrates its 20th anniversary of the C70.
Volvo first unveiled the C70 at the 1996 Paris Motor Show, it was their first "Coupe" since the 1800 model. In the beginning of 1990s, the Swedish automaker decided to expand their passenger car programme with a coupe and a cabriolet. Here are 10 things you did not know about the Volvo C70.
1. Back in 1996, the Volvo C70 had one of the world's best sound system. The loud-speakers were from the Danish prestige brand Dynaudio with Dolby Surround and an amplifier with up to 400 watts distributed between the speakers.
2. Under the supervision of designer José Diaz de la Vega, Chief Designer Strategic Design for Volvo Group, 17 different colours were developed for the Volvo C70. While he designed the interiors, Anders Gunnarsson worked on the exterior.
3. To commemorate the 20th anniversary of the Volvo C70, a special club of C70 owners in Sweden are organising a parade at the factory in Uddevalla to the Volvo museum in Gothenburg.
4. In 1998, the Volvo C70 was ranked as the best Volvo in J.D. Power's customer satisfaction survey and was adjudged as fifth overall.
5. In the production of the movie The Saint (1996), Simon Templar played by Val Kilmer drives a Garnet Red Volvo C70. The movie was shot much before the C70 was revealed, which meant a great deal of secrecy was maintained.
6. The project team had to cancel their holidays and instead head to France and to rent and try out coupes and cabriolets from their rivals. Since they were on a holiday, they were allowed to bring their family along and it turned out to be an unexpected success.
7. The C70 Cabriolet was launched one year later and it was the first cabriolet from Volvo of the modern era.
8. Then came the second-generation C70 from Volvo built by Pininfarina, featuring a three-piece retractable hardtop and was launched at the 2005 Paris Motor Show.
Volvo ended the production of the C70 in 2013 and only two generations were built. It went on create a niche not just for the company but for the automobile industry itself.