Volkswagen is focusing on enhancing the entry-level segment in India. In a press release, the company said, "In major markets such as India, South America and Russia, Volkswagen intends to develop the economy segment."
The company also said that the economy segment comprises low priced entry-level models and is highly relevant for multiple markets in Asia. VW has already started working on this in India as we know that it launched Ameo, an entry-level sedan in the country recently.
The company will be enhancing the segment as the Ameo has helped to improve the sales in India. The manufacturer sold 4,014 units in November 2016 and when compared to the same period of last year, the sale improved by 107 percent.
With the India-only Ameo already a huge success, we can expect some more interesting entry-level models from VW for the Indian market.
The manufacturer also ruled out the possibility of launching the Up! Hatchback in India due to the high cost associated with the programme.
Currently, Polo is the entry-level hatchback for VW in the country and the carmaker will have some plans to lower the price tag.
According to some reports, Volkswagen is working hard to add more local contents on the next-gen Polo in order to keep the price low. It is expected that the new car will have a longer wheelbase for added cabin room.
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