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Volkswagen Ameo Feels The Heat Of Competition In India
The recently launched sedan from the German carmaker, the Ameo has felt the heat of competition in the country.
This specially built sedan for the Indian market is not having a good ride in India. In just three months after the launch, the compact sedan saw a decline of 62.7 percent in sales.
Volkswagen sold 2,427 units if Passat in the month of August, but this number came down to 1,491 units in September.
According to a report from Society of Indian Automobile Manufacturers (SIAM), during the first month of the launch of Ameo in July, it sold an impressive 2,200 units in the country.
The figures went on to grow a little higher in August before plummeting down again in September. The car is offered in the highly competitive C1 sedan segment.
The C1 sedan segment in the country has successful cars such as - Hyundai Xcent, Suzuki Swift Dzire, Maruti Honda Amaze and Ford Figo Aspire.
Ameo is the cheapest sedan in this segment available in India. It is priced in the range of Rs 5.14 to Rs 6.91 lakh which is significantly lower than its rival models.
Although Ameo was not the only car to see a decline in sales in September. Hyundai Xcent, Renault Scala, Mahindra Verito, Nissan Sunny, Tata Zest and Chevrolet Sail also recorded negative figures in terms of sales.
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