Toyota Motor Corp aims to to have 20 percent of its car sales in the form of hybrid vehicles in the Indian market by 2020. Which currently stands at less than 2 percent in the country.
Toyota currently sells Camry hybrid in India and plans to introduce Corolla and Prius sedan and at a later stage the hybrid technology may be also introduced in SUV's and MUV's. This was stated by Managing Director of Toyota's India business, Akito Tachibana.
The Japanese car manufacturer also plans to work with its low-cost car manufacturing unit, Daihatsu to develop zero emission vehicles for the Indian market which is price sensitive.
The development cost of the hybrid vehicles is very high and its becomes out of reach for the majority of first-time car buyers in India. For example, a Camry hybrid costs Rs 32.84 lakh which is 15 times the price of India's top-selling small car.
Tachibana stated that Toyota will be striving hard to bring down the price of hybrid cars by sourcing components from the domestic Indian market.
Most of the Indian cities have high level of pollution and automobiles are one of the main reason for this development. Earlier this month in Delhi, schools were shut, construction projects were put on hold and people were advised to stay indoors to cope with an emergency of dangerous pollution levels.
Apart from that, authorities in New Delhi have started banning diesel vehicles more than 15 years old which could result in the elimination of as many as 2,00,000 cars from the roads.