With the tremendous growth of vehicle sales in India, dealerships are facing challenges in providing the best sales satisfaction to the customers while buying new vehicles.
According to the J.D. Power 2016 India Sales Satisfaction Index (SSI) Study, released there are considerable problems and pressures faced by the customers.
The study finds that 37 percent of customers in 2016 experience problems with a small selection of models and their salesperson finding it difficult in answering questions of the customers.
Toyota ranks the highest in this study among 12 mass market brands ranked in the study, they performed well in the delivery process factor.
Second in the ranking is Nissan with better performance in salesperson factor. Honda, Mahindra, and Hyundai are tied in the third sport.
J.D. Power study is based on six parameters that contribute to the overall sales satisfaction of the customer. These factors are sales initiation (17 percent), dealer facility (17 percent), deal and paperwork (17 percent), delivery timing (17 percent), salesperson (16 percent), and delivery process (16 percent).