Toyota has launched an educational safety campaign to emphasize the need for better understanding of safety which begins with the basic act of 'belting up'.
The company is encouraging both the driver and the passengers to take initiative and leadership in traffic safety. Some of the excuses of not wearing a seat belt by customers are discomfort, short journey, confidence on driving skills, and wrinkling your clothes.
With this campaign, Toyota hopes that safety is much more effective with seat belts which complement the presence of airbags in your vehicle.
The effectiveness increases by 15 times. Also, by wearing the seat belts, reduction of fatal injury is by 50 percent for front passengers and 75 percent for rear seat passengers.
Hiroyuki Fukui, President of Toyota Motor Asia Pacific said, "Traffic safety is Toyota's top priority. We believe in contributing to achieving a society with zero traffic accident fatalities. Through our regional safety awareness campaign, we urge drivers and passengers to belt up to keep themselves and their families safe."
N Raja, Director & Senior Vice President (Sales & Marketing) - Toyota Kirloskar Motor, said, "Safety has always been of utmost importance to Toyota. We were the first brand in India to standardize dual front SRS airbags across all models and in all grades."
He added, "Our venture on traffic safety management began with T-SEP in 2008 , a program designed to inculcate traffic safety mind among school children, which was regarded as one of its kind in the industry. Then we moved on to expand, joining hands with NGOs and Government on many other safety initiatives."