Toyota India Ignores Small Car Segment For Now

Toyota India stated that it is not interested in the small car segment for now.

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Japanese car manufacturers Indian subsidiary Toyota Kirloskar Motor will not bring small cars to India anytime soon, after the Etios and Liva models failed to perform in the Indian market.

Toyota launched the small cars in the Indian market to rival the likes of Maruti Suzuki and Hyundai cars, but the cars failed badly as Indian customers want more technologically advanced products.

With the cars not doing well in the Indian market Toyota couldn't launch the refreshed models regularly and it further deteriorated the small car segment for the company.

Managing Director, Toyota Kirloskar Motor, Akito Tachibana said, "It is time to change our strategy. The Etios was conceptualised in 2005 and hit the market in 2010. By then, customer preferences had changed."

He added, "Constituting 45% of domestic sales, the A segment is a big market. But that's not my priority." That means Toyota will not launch products to a large part of market anytime soon."

Toyota's small car market share in India is less than 5 percent, whereas its Japanese rival Suzuki has almost half the Indian market under its Indian subsidiary, Maruti Suzuki.

Tachibana admitted that its difficult for Toyota to develop India-specific models. He also stated the Yaris may be launched but would be tweaked for Indian conditions.

Although, Toyota will not be launching many vehicles until the safety and emission norms are simplified in the country. But it aims to introduce hybrid technology to its existing product portfolio.

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Story first published: Saturday, December 3, 2016, 9:26 [IST]
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