The Mill, a VFX and Creative Content studio have created a groundbreaking technology. A rig that can digitally transform into any car and it's driving characteristics. The blackbird could be the future of car ads and it could star as the lead car in every movie.
The London-based company unveiled the Blackbird at the Cannes Lions International Festival of Creativity. The car is powered by electric motors and it can also adapt to deliver the performance of any car engine on sale.
The company claims that the car will open up a new world of creative opportunities. Blackbird will be a money saver for advertisers, enabling them to shoot multiple commercials of several manufacturers with just a single car.