Tata Motors will be globally unveiling its Zica hatchback to the general public at the 2016 Auto Expo. The Indian manufacturer, however, has announced an unique experience for its customers.
An all-new campaign will unfold in a phased manner. The Zica will be experienced by customers through 7 Senses. Customers will experience the all-new hatchback through Sight, Smell, Sound, Taste, Touch, Intuition, and Equilibrium.
A virtual test drive app will be developed by Tata Motors to showcase the design language of Zica for Sight. For Smell, an all-new Zica signature fragrance is also being developed by Tata Motors. Zica anthem will be played through HARMAN infotainment system showcasing the Sound.
Tata Motors will also be introducing an all-new Zica Chocolate that rewards individuals through Taste. The ConnectNext infotainment system will offer several applications at the owner's fingertips providing superior Touch experience.
The last two Senses for Zica by Tata Motors is Intuition and Equilibrium. 22 intelligently designed utility spaces are provided in the Zica. Superior driving experience and fuel economy will provide Zica owners with a balanced Equilibrium.