Tata Motors organised a record-setting rally on January 17, 2016. Customers brought their Zest compact sedan to set an all-new record. Tata Zest entered Asia Book of Records for organising the largest convoy of a single brand of vehicle.
154 Tata Zest compact sedans took part in the record-setting rally. The starting point for the rally was at Pan Card Club, Baner in Pune. All the cars covered a distance of 21.9 kilometres and the record was set in three batches to cover all the vehicles in the rally.
Several other customer-centric activities have been organised by Tata Motors in the past. Both Zest and Bolt are new products from Tata Motors that are expected to rebrand the Indian manufacturer as a youthful brand. Tata Motors is connecting and listening to its customers through these events.
Previously, a Zest mileage run was organised across 19 cities of India with 665 vehicles participating. Over 2,000 Zest petrol and diesel compact sedan owners took part in the mileage run. During this challenge, the diesel variant of the Zest recorded 37.54km/l while the petrol variant registered 47.69km/l.