In a developing country such as India, the modern technology is rapidly changing the phase of life and the automotive sector is striving to utilise this opportunity.
Tata Motors wants to implement new technology not only on its vehicles but also in the showrooms. Yes, the Indian automaker plans to set up virtual reality showrooms. In the initial phase, the modern showrooms will be set up in key metro cities.
The new virtual reality showrooms are expected to come up by the second half of 2017. The technologically advanced showrooms will offer customers 5D like experience.
Tata Motors plans to develop a system which is found in some Disneyland parks. President, Passenger Vehicle Business Unit, Tata Motors, Mayank Pareek said, "It is a technology platform where you can almost have a 3D experience of the car and try various permutations and combinations."
With the pace of development of technology, the virtual reality showrooms seem to be viable. These showrooms will be self-operated by the customer with only an executive to receive customers and collect data.
In line with the new showrooms, Tata Motors will be also expanding the network of conventional dealerships and workshops across the country. The company aims to increase its touch points from 540 to 1500 in the next three years.
Pareek added, "You need to go as near as possible to the customer. The times are gone when you expect the customer to come to the showroom and buy a vehicle, or any product."
With its enhanced dealership network and successful hatchback model, the Tiago, Tata Motors managed to break into the top ten best-selling cars list in November. The company also bets high on its upcoming Hexa which will be launched on January 18, 2017.
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