Tata Motors Looking To Tap The South Indian Market

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Indian automobile manufacturer Tata Motors is looking to increase the company's market share in South India, in the commercial vehicle segment.

At the moment, Tata's competitor in the market, Ashok Leyland has a strong hold in the South Indian region and Tata Motors is ramping up sales network in the South India.

Tata Motors has over 600 touch-points in South India that contributes to approximately 27 percent of the total commercial vehicle sales in the country for Tata Motors.

In the last six months, Tata Motors has opened around 20 touch-points which include eight full fledged dealerships in Tamil Nadu, Kerala, and Telangana among others.

"We are looking to expand our sales network all across the country in order to be near our customers. We are focusing on the South region in equal measure and have just crossed the important landmark of 600 outlets," Tata Motors Vice-President Sales and Marketing Commercial Vehicles RT Wasan told PTI.

Tata Motors, which currently has a market share of around 36 percent in the South India, expects to "substantially increase it further across segments", he added, but did not mention any specific market share target for the region.

As part of its sales network expansion in the region, Tata Motors has opened 10 Sales, Service, and Spare (3S) outlets, besides 10 dealerships in Chennai, Salem, Warangal, Trichy, Madurai, Cochin, and Tumkur among others.

"These new outlets have already started to contribute around 6 percent of our overall volumes in the region," Wasan said.

Speaking of new product launches for the South market, Tata Motors' VP said that the company is getting ready to launch the new-generation range of SIGNA medium and heavy commercial vehicles next year.

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