Homegrown auto major, Tata Motors has secured a deal with a major South African car hire company. Tata will supply its small hatchback Bolt for its national rental fleet, increasing its presence in the South African automobile market.
Tata Motors has not confirmed the total order for the deal; however, it did say it was "a substantial number". The Tata Bolt was recently launched in South Africa and this deal will bring cheer to the industrial conglomerate.
The car hire company from South Africa will introduce the Tata Bolt hatchback at a competitive hire charge which will be the lowest in the country. This will include 100km free per day and standard insurance cover.
Accordian Investments markets Tata Motors cars and distributes it as well, this includes light commercial vehicles as well in South Africa said it was very positive about the development of the deal.
Kyri Michael, the CEO of Accordian Investments said that they are pleased to have secured the deal as it will give various renters will have the opportunity to experience the quality and benefits offered in their new range of cars, especially the Tata Bolt.
He felt the Tata Bolt is particularly well equipped for an entry-level model. The company which has secured the deal with Tata Motors, Tempest Car Hire. With this, Tata Motors can increase its brand equity as a manufacturer of cars and light commercial vehicles.
Tata Bolt has been well received in South Africa among the young buyers as it is affordable and features including air conditioning, electric windows, Bluetooth connectivity and a touchscreen infotainment system which is not seen in cars in the segment or in the price band.
Tempest Fleet executive Jody Naidoo said he was happy that Tata Motors could offer a spacious and well equipped car in the popular A category. He said that the Tata Bolt offers outstanding value for money at the budget perspective of the local rental market.
While the Tata Bolt in South Africa is offered in 1.2-litre Revotron turbocharged petrol engine which produces 89bhp and 140Nm of torque paired to a 5-speed manual gearbox. The Indian model is offered with the choice of either a petrol or the diesel engine.
The petrol mill in India is the same spec as the South African model, while the diesel unit offered in India is a 1.3-litre Quadrajet turbocharged engine developing 74bhp and 190Nm of torque mated to a 5-speed manual gearbox.