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Tata Motors Renames Zica As Tiago
Tata Motors renamed its Zica as Tiago, this was derived post poll results between Tiago, Civet and Adore. The company decided to change the name as it sounded identical to the 'zika' virus which claimed many lives around the world.
Also Read: Tata Tiago Expert Review
The Tiago will sport two engines, a 1.2litre petrol and a 1.05litre diesel, both of these will come with first-in-segment Multi-drive mode - City and Eco. The Eco for optimum mileage and City for the performance of power and mileage.
The
design
of
the
hatchback
is
mainly
to
target
the
younger
buyers
and
is
hoping
to
gain
inroads
in
the
small
car
segment.
The
car
is
expected
to
be
priced
Rs.
4
lakh
and
will
rival
the
Maruti
Suzuki
Celerio
and
Hyundai
Grand
i10
and
could
be
launched
by
the
end
of
March
2016.
Tata Motors had initially code-named it as Kite, later on, the company officially named it as Zica. With the widespread 'zika' virus around the world, the name became synonymous with many people around the world.
The company decided to invite recommendations on a brand new identity, and it initiated the method by means of crowd-sourcing exercise - #Fantastico Name Hunt. This was initiated through social media platform and zeroed on Tiago.
Tata Motors had to launch the hatchback back in January 2016, however, due to the 'zika' virus turning a worldwide emergency, the company looked to change the name.
The car has been developed after the company has not seen much of sales through its other offerings like the Bolt, Zest, and the Gen X Nano. The company is looking to Tiago to propel its image and sales of its car.