With speculation that car market is slowing down in the US, many manufacturers are facing the heat in the downward trend in sales. Well, not for this Indian car manufacturer owned brand.
Tata Motors-owned Jaguar is rocketing with the sales in the first seven months of 2016, Jaguar sales surged 59 percent and outpacing every other car brands in the US.
Some of its rivals including Acura, BMW, Cadillac, Lexus, and Mercedes have reported lower sales for the year.
Chris Marchand, executive vice-president of operations at Jaguar Land Rover North America said, "We couldn't be more tickled. Foot traffic in dealerships has more than tripled."
Jaguar has been living in its heritage and the link to Bond movies and a decent sale did not help it. Last year, Jaguar sold 15,000 units in the US.
However, the engineers at Jaguar did not sit quiet, they went back and worked on the models, overhauling it. Many manufacturers take the route of launching newer models to counter the downward sales. Jaguar did not take that path, it did the opposite by overhauled the entire lineup within a year.
They rolled out the midrange XF sedan in November, followed it with an updated XJ, its most expensive sedan.
In May, the entry-level XE sedan and the Jaguar's first SUV F-Pace was launched and dealers in the US started to sell.
The Jaguar F-Pace has been hit among the US customers and became Jaguar's best-selling car. More than half of its sales came from the F-Pace. Also, Jaguar cut the price of the XF sedan which added to the overall sales.
Sales might not be the best practice or metric to have the conclusion of the best car company in any particular region. Time will tell if this momentum will continue for Jaguar in the US.