The current trend and driving the sales of automobiles are the SUVs, which has spurred most of the car manufacturers to launch SUVs from their stable.
Tata Motors wants to enter the bandwagon of SUVs and keep their momentum above the industry growth rate in the future.
S N Burman, VP sales, passenger vehicles business, said, The SUVs are currently driving the car market. Though we have Tata Safari Storme in this category it hasn't caught the attention as much as Tiago and Zest,''
For Tata Motors, the recently launched Tiago and the small hatch, the Zest are driving the sales in the market. The bookings of the Tata Tiago has reached 40,000 numbers and Tata Motors is responding by ramping up the production to reduce the waiting period.
The company grew 32 percent in July compared to the previous year in the car segment. The industry has grown at the rate of 7 percent and Tata Motors has managed a better show even though they do not have cars in every segment.
In the upcoming cars in India, Tata Motors will launch the Hexa which will cater to the SUV line of cars. Also, expected is the Tata Nexon which has caught the attention of auto enthusiasts.
Tata Motors is confident after the good response of the Tiago and will take a leaf out the marketing strategy for their future vehicles.