Rolls-Royce has released the photographs of its new uber luxurious SUV segment vehicle. The company calls it, Project Cullinan, an "all terrain, high-sided vehicle". According to them, the prototype will begin road testing in public today.
Towards the end of December, the prototype will be tested at the Arctic Circle for cold-weather testing and later next year, it'll head to the middle east for some hot and challenging desert conditions.
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars said, "This is an incredibly exciting moment in the development of Project Cullinan both for Rolls-Royce and for the patrons of luxury that follow us around the world.
"Bringing together the new four-wheel drive system and the new ‘architecture of luxury' for the first time sets us on the road to creating a truly authentic Rolls-Royce which, like its forebears, will reset the standard by which all other luxury goods are judged."
The SUV will be based on the Phantom Limousine which was designed to test out the Cullinan's all-aluminum chassis and new all-wheel-drive system.
The Rolls-Royce SUV will compete against the likes of Bentley Bentayga, Jaguar F-PACE, and Maserati Levante. And also, in near future, the Italian supercar maker Lamborghini will launch the Urus SUV.