Ola will now allow you to books luxury cars in Bangalore after the app-based cab service introduced its 'Ola Lux' service in the city.
The 'Ola Lux' service was first introduced in the city of Mumbai in May and is also available in the national capital of Delhi.
The 'Lux' service allows users to book luxury vehicles like those from carmakers like Mercedes-Benz, Jaguar, Audi and BMW amongst other high-end sedans and SUVs.
Ola customers can book a 'Lux' cab just like any other service on the app. A minimum fare of Rs. 200 will be charged.'Lux' cabs will charge customers Rs. 19/km along with a ride time charge of Rs. 2/minute.
Features like driver details being displayed upfront along with SOS buttons, AutoConnect Wi-Fi, live tracking and seamless payment using Ola Money are also available with the Lux service just like on the other intra-city services.
Speaking about the launch of Ola Lux in Bangalore, Raghuvesh Sarup, Head of Categories and Chief Marketing Officer at Ola said, "We have been innovating constantly to provide for mobility needs across the board for our users."
"Bangalore is home to India's vibrant startup ecosystem and boasts of a discerning and upwardly mobile population that is on the constant lookout for luxury and style. With Ola Lux, available in the city, we expect to address the unmet needs of these users who demand unmatched style and comfort, at the touch of a button."