Nissan will honour the seven time Olympic gold medalist, Usain Bolt on his 30th birthday, which is on Sunday, August 21 in a very special way.
Nissan will celebrate the athlete's birthday by hosting a campaign, called the 'Happy Bolt Day' by featuring integrated content and a fan-led social media activation, starting today.
Fans from around the world will be invited to pose like Usain Bolt – the famous lightning bolt pose on social media, using the hashtag #HappyBoltDay. You can join the celebration by clicking here.
Watch the video below, which contains a special message from Bolt's parents, Wellesley and Jennifer.
Incase you are wondering, Bolt was named Nissan's Global Director of Excitement in 2012, serving as an ambassador for Nissan's popular GT-R.