Nissan, the Japanese carmaker has named Indian Cricketer, Rohit Sharma as the company's new global ambassador. The carmaker also announced West Indies Cricketer Andre Russell and Suzie Bates, the New Zealand women's team captain as ambassadors.
Rohit, Russell, and Bates join South African Cricketers Dale Steyn and Kagiso Rabada in the Nissan cricket family, who were also recently announced as ambassadors for Nissan in their own country.
Roel De Vries, Nissan's Corporate Vice President said he was delighted to welcome the members aboard as the company's brand ambassadors. De Vries said, "As genuine performers in the shorter form of the game, these players consistently deliver on the big stage. We look forward to working together to bring cricketing excitement to fans worldwide, starting with the World Twenty20."
Apart from ad campaigns, the new brand ambassadors will also be active on social media to support fan focused initiatives by Nissan.