Video: Nissan Advertises The Navara In The Scorching Heat Of Middle East

The Middle East has a very different car culture, so making an advertisement for the market was no easy job for the Nissan team to promote the model.

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Earlier this year, Nissan launched a new advertising campaign for its Navara pickup truck. In Europe, they released a commercial of the pickup truck called "Tough as always, smarter than ever". But this time, the company came up with a different approach for advertising its pickup model in the Middle East.

The Middle East has a very different car culture, so making an advertisement for the market was no easy job for the Nissan team to promote the model. Arabs are infamously known for dune-bashing and high-speed drifting on public roads.

The Navara is available in Alabaster White, Starburst Silver, Flamer Red, Cayman Blue and Twilight Grey in the Middle East.

The model comes with either a 2.5-litre petrol or a 2.5-litre diesel powerplant. The petrol unit produces 168bhp of power and 244Nm of torque while the diesel engine produces 161bhp and 403Nm of torque.

Depending on the selected variant, Nissan offers either a six-speed manual or a seven-speed automatic transmission.

Watch the Nissan Navara conquering the desert

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