MRF Tyres And ICC Sign Four Year Global Partnership Deal

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MRF Tyres and the International Cricket Council (ICC) have signed a four year global partnership deal. The deal confirms the tyre maker as ICC's global partner for events from 2016 to 2020. Also, the two recently completed a successful partnership for the ICC World Cup 2015.

David Richardson, MRF Tyres' Chairman and Managing Director, said: "I am delighted that MRF Tyres has decided to continue its support of cricket by extending its partnership with the ICC for a further four years."

"Our aim at ICC events is to create an exceptional experience for all involved and I am confident that not only will MRF help us enhance that aim but that the forthcoming ICC events will help MRF promote its brand and expand its reach to other parts of the globe."

MRF is already, and has been an active promoter and supporter of cricket, having a number of domestic and international fast bowlers benefiting from its MRF Pace Foundation.

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Story first published: Thursday, January 21, 2016, 11:59 [IST]
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