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Mini’s Redesigned Countryman To Enter New Segment
The 2017 Mini Countryman will be entering the compact crossover segment to compete with premium car manufacturers.
The newly designed Mini Countryman is bigger enough to compete in the compact crossover segment with major premium car manufacturers.
The new Mini Countryman sits on an all-new front-wheel-drive chassis which is shared by BMW. The 2017 Mini Countryman will be launched in the US market in March 2017.
The 2017 Countryman is eight-inches longer compared to its current sibling, it joins the revamped Clubman in shifting from subcompact to a compact segment. The plug-in hybrid variant of the Countryman will be launched in June 2017.
The 2017 Countryman, under the compact crossover segment will go head on against the likes of BMW X1 and Subaru Forester in the US market.
BMW AG board member for Mini, Peter Schwarzenbauer stated that Mini has no plans in making the Countryman even bigger. Mini believes that the Countryman will be their best selling product in the US market.
Mini has sold over 5,50,000 units of Countryman globally since its launch in 2010. While designing the 2017 Countryman, Mini asked its customers about the changes needed in the car and the customer feedback was the requirement of more room in the car.
Schwarzenbauer said, "By moving it upwards in the segment, we are entering into the volume area where the segment is four times bigger with more competition."
Another major selling point is the improved interior. Schwarzenbauer added, "We put a lot of investment into the interior, and if you sit in the current Countryman and the new, you would see a huge jump forward."
The 2017 Mini Countryman is also expected to be a tough competitor to the likes of Audi A3 and Volkswagen Tiguan. But the main rival will be the Subaru Forester.
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