Mercedes-Benz India has revealed that it will be launching 12 new products during 2016. The philosophy for 2016 by the German luxury carmaker is 'Winning'. Several customer initiatives and experiences will be organised to further promote their products.
On January 12, 2016, Mercedes-Benz launched their GLE450 AMG Coupe model in India. Eleven more products to go and Mercedes Officials confirm that the mix will include all-new products and updates to existing models.
The German luxury carmaker could launch a couple of new products at the upcoming 2016 Auto Expo. Mercedes-Benz could also showcase a special concept vehicle at the Auto Expo in Delhi. So far, no product models have been confirmed and expect a few surprises during 2016.
As part of their expansion plans, Mercedes-Benz will also inaugurate ten new dealerships across the country. The new and exclusive outlets will be introduced in both existing and new markets in India. Mercedes-Benz will focus on delivering an unparalleled experience to its customers.
During 2015, Mercedes-Benz promised to launch 15 new products. The German manufacturer's strategy worked well as it retained its number one position. For 2015, the philosophy of Mercedes-Benz India was to deliver the 'Best or Nothing'.