German automaker Mercedes-Benz will launch 10 electric vehicles within 2025 under its new EQ sub-brand. This brand will start the pure-electric push with the production version of the Generation EQ concept revealed at Paris.
Thomas Weber, Merced-Benz head of research and development believes the tipping point will come for electric vehicles. He also said currently fewer than 1.0 percent of new vehicle buyers choose electric.
He added, "During one year on average there is 14 percent increase in energy density of the battery, that means in five years we saw a double energy density than five years before and we believe we are not at an end.
"That is the biggest change in the overall scenario for why we see the tipping point coming. The energy density is much better, the economies of scale and all the others of overall investment makes us confident."
Weber also said that the 14 kWh battery pack powering the Smart electric drive that launched globally was INR 7,46,268.
He continues, "But now we see on the horizon €100 (Rs 7,462) per kiloWatt hour and if that is the case in the ideal combination package ... we will see a situation where the high-tech EV powertrain place in the same magnitude as a comparable internal combustion energy."
"We believe these forecasts, our own interpretation of what the future looks like and 15 to 25 percentage points [of total sales] is linked to the expectation that we will see a cost development and energy density development in this direction which gives us a chance to announce that such a vehicle, size-wise comparable to [Mercedes-Benz] GLC can be offered in the same price range than a fully loaded GLC with conventional drivetrain."
He also said, "At the moment we can offer vehicles with a range of 500km ... and some others have 500km, or 600km, or 400km so it's clear how huge the battery packs are, but we have to find the optimum combination of battery size.
"We believe 500km is what customers expect before they say 'oh, that's too less'."