One of the latest launches to have received an overwhelming response in the country is the Maruti Suzuki Vitara Brezza. The compact SUV was revealed during the 2016 Auto Expo and soon became a crowd favourite.
To keep up with the demand, Maruti initially decided to make 80,000 units per year. Later, after receiving a lot of bookings, Maruti decided to make 1,00,000 units a year and now, the carmaker has further revised its manufacturing strategy to produce 1,20,000 per year.
One of the main reasons is to keep up with demands. Maruti has so far delivered 20,558 units of the Brezza between April to May and still has around 52,000 pending deliveries. Maruti's facilities are already running at 100 percent capacity and the carmaker is taking steps to keep up with demand.
From July onwards, customers can expect the waiting period of the Brezza to ease out a little.
Recent sales data shows that customers are drawn towards Maruti's new products, the Baleno and the Brezza. Even Maruti has borrowed the production line in favour of the new vehicles from the Swift and Alto.
The next vehicle in line that is getting ready to be launched will be Ignis. The compact crossover is expected to launch this year and when it does, will compete with the Mahindra KUV100.
Also Read: Maruti Ignis vs Mahindra KUV100 Comparison