Maruti never seems to stop, and possibly never will. The new Baleno is clocking sales in unprecedented numbers and the waiting period is increasing every day.
The average waiting period for the premium hatchback is a good six months currently and could climb even more. Maruti has received orders of 45,000 units for delivery, fret not, Maruti is ramping up the production to counter the demand.
R S Kalsi, Executive Director, Marketing and Sales, Maruti Suzuki India said, "We are making all possible efforts to de-bottleneck the lines and enhance production (of Baleno).
The Maruti Baleno was launched back in October, 2015 and the production capacity has been increased gradually to 12,000 units a month. Now, the largest car manufacturer in India is increasing the production and reduce the waiting period.
"We have wonderful products in our portfolio like Baleno, S-cross, Vitara and Brezza, which are doing very well in the market. Waiting period is also there (for these vehicles)," Kalsi added.
The Baleno is being sold both in the domestic and international market and it depends on vendors to supply components and they too need to increase their production capacity and Maruti has to depend on them to deliver.
"It is not only Maruti Suzuki alone. There are close to 250 (company) vendors in the supply chain. They also need to ramp up their production, investments and capacities. So, it takes time. Towards the second part of the year, we would be able to increase the volume," Kalsi told PTI.
Maruti is getting ready to launch two more models this year with Baleno RS and Ignis which will add to the production plant. Maruti recently confirmed that its parent, Suzuki Motor Corp will start producing vehicles from the new Gujarat plant which will include the Baleno and possibly the Baleno RS and Ignis.