With the Finance Ministry looking to approve the 7th pay commission in June, Maruti is ready with the database of nearly 1.7 crores govt. employees and provide discounts and offers.
Maruti is looking to charm the government sector employees to sell some its flagship models, which is a preferred segment for the employees. Models like Maruti Suzuki Alto, Wagon R, Celerio, Swift, and Swift Dzire will be offered with some kind of discounts.
The government employees make up nearly 18% of its overall sales and the Japanese automobile maker is looking to target customers and provide lucrative offers and discounts on the cars.
Although the 7th pay commission, when approved, will not have any arrears like the previous pay commissions, the take home salary is bound to increase and this will certainly help decision-making to shell out that extra cash for the brand new car.
"In the case of the Sixth Pay Commission, there were two-three big arrears that gave momentum and push to the sales to government employees. In the Seventh Pay Commission, there are no arrears, but it will help enhance disposable income," said RS Kalsi, executive director for sales and marketing at Maruti.
He also said, "The second big ticket purchase for a household after home is a car. Besides, customers have the option to upgrade, exchange or buy additional car."
Till date, Maruti has sold 1.5 million vehicles to the government employees alone, this was from 2006 when the Wheels of India campaign was started to commemorate the government employees.
As of now, the basic salary of a government employee range between Rs. 18,000 to Rs. 2,50,000.