Considered as the best hatchback car in India, the Swift rose to become one of the best-selling cars in India. It continues to enjoy the position among the top ten cars in India. However, the sales have dropped to 48 percent in June 2016.
So what is the reason for it to drop nearly half of what it sold during June 2015? Statistics shows Maruti sold 17,313 units in June 2015 and 9,033 units this year.
The Swift has all the ingredients right, be it the engine, sporty design, competitive price, and most of all the backing of the post sales service of Maruti.
Maruti is moving towards premium segment and concentrating on that segment means the entry-level segments has to take a beating. Even the sales numbers of Alto, Swift DZire, WagonR, and Celerio saw a marginal drop in sales, but this could be attributed to the fire at one of its components manufacturer plant.
With the launch of Baleno and the Vitara Brezza, Maruti has not lost ground in terms of overall sales. Many of the customers have indeed preferred the premium vehicles, hence the shift has dented the sales of the Swift.
The Swift is up for a facelift and is expected to be launched later 2016 or early 2017 and it is expected to revive the sales of the Swift. Knowing Maruti and its pricing strategy with loads of features, the new facelifted Swift will impress one and all.
Globally, the Swift has been accepted well for its sporty looks and handling for the price tag it comes with. The Baleno and Vitara are not eating into the sales of the Swift, but, Maruti is offering better premium vehicles at a competitive price and that's good for the customer.