Are you worried about safety of your family? Well, you need not because Maruti Suzuki is offering a special Raksha pack on its entry level models on the occasion of Raksha Bandhan. This Raksha pack is the new trend circulating across the Maruti dealers right now. Maruti has been offering airbags and ABS system as an option, for an extra Rs. 6000, from a year back on its 20,000 units of its entry level cars, but the customers response was very poor.
For example, in 20 customers who are buying the top selling Alto car, only one customers asks for the safety features. However Raksha Bandhan is not that kind of a festival to bring big trend, but its a new step taken towards safety, with the effective TV Commercials also being circulated. This is also a strategy of Maruti to compete against its market rivals such as the Renault Kwid and Datsun Redi-Go.
Apart from that safety is the latest concern for the car manufacturers, as newly released safety rankings for Indian cars turned out to be very weak, when tested by Global NCAP. The concern towards passenger safety has increased and car manufacturers are striving to offer cars which are safe to its customers.
The Executive Director of engineering Maruti, CV Raman said, the reason for these poor response for safety packs are, it's the only mode of transport for an entry level car owner. Currently Maruti Suzuki gives ABS and Airbags for almost all the cars, either as standard or as an optional feature.
But only 37 percent of the customers go for these safety features. And in that, 34 percent share goes to Baleno and Vitara Brezza customers. Coming to the most selling entry level car, the data is quite shocking as only 5 percent are asking for safety features. While it shares 21 percent of its car sales in India.