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Brezza, Baleno Help Maruti Suzuki Break Another Record
India's leading carmaker Maruti Suzuki sold a total of 137,116 units in July 2016, with 125,778 units sold in the domestic market and 11,338 units exported out of the country.
The domestic sales of 125,778, was the highest ever on record for the company in India and helped the company grow by 12.7 percent compared to the same period last year.
The increase in sales numbers for Maruti was mainly due to a mammoth 151 percent growth in the Utility vehicle (UV) segment, selling 17,382 units in the month of July compared to 6,916 units in the same month in 2015.
The big increase in UV sales was mostly due to the 10,000 units of the Vitara Brezza compact SUV that were sold were sold in July.
Meanwhile, the company made only marginal gains in the compact segment in which it currently sells the Swift, Ritz, Celerio and Baleno hatchbacks along with the Swift Dzire compact sedan with a growth in sales of just 4.1 percent to 50,361.
The jump in interest caused by the Brezza and Baleno has caused a backlog of almost 1 lakh bookings, which in turn has lead to Maruti Suzuki postponing the launch of the Ignis crossover to 2017, as it tries to cope with the high demand.
Another big gainer for the company was the Ciaz sedan, which grew 145.9 percent year on year, from 2,099 units in July 2015 to 5,162 units.
However, the company recorded a decline of 7.2 percent in the Mini segment where it sells cars like the Alto and the Wagon R.
Source - ET Auto