Maruti Suzuki is considered as the most preferred brand by new vehicle customers for a consecutive 12th year in a row. This was revealed by the report from JD Power 2016 India Escaped Shopper Study (ESS).
With 45 percent of the new car customers purchasing models from Maruti Suzuki, once again the leading Indian car manufacturer came on top.
The study also revealed that the new vehicle shopping has transformed in the country thanks to the usage of internet and media during the process of purchase.
The number of customers who are using the internet and other media sources to research the cars have been doubled during the past decade to 48 percent in 2016 from 19 percent in 2006.
Executive Director, J.D. Power, Mohit Arora said, "In the past, new-vehicle shoppers were largely limited to information they received from close friends and relatives or from television and print advertising."
He added, "With increased internet penetration, especially in the larger cities, shoppers are turning to the internet for much of their information. Smartphones and tablets are aiding shoppers' access to the internet."
The study also reveals the change in the behaviour of shopping across the different regions in India. In south India, cross-shopping is higher among the new vehicle customers compared to the north Indian region.
The south Indian customers spend more time in researching about the vehicle and visiting dealerships to know more and test drive the vehicle compared to the north Indians. 56 percent of south Indian customers use the internet to purchase new vehicles compared to 41 percent customers in the north.
Director at JD Power, Shantanu Nandi Majumdar said, "Automotive manufacturers are being constantly challenged to meet the needs of the Indian consumer today."
He added, "Regional dissimilarities have always existed, and they greatly influence the way potential new-car buyers shop for their vehicle. Automakers need to identify these differences and create an appropriate shopping experience that caters to the characteristics of each region."