Maruti Suzuki is popular in the Indian market for offering affordable products. The Japanese-based manufacturer wanted to change this image created by themselves in India. Internationally, Suzuki is a popular brand and is considered as a premium manufacturer.
The NEXA dealerships were launched across the Indian market to change the brand image. Only premium offerings from Maruti Suzuki would be offered at these new outlets. Now, Maruti Suzuki celebrated their first anniversary of NEXA dealerships in the Indian market.
Currently, Maruti Suzuki offers the Baleno premium hatchback and S-Cross premium crossover at the NEXA outlets. Various promotions and offers are being offered at NEXA dealerships in Mumbai and Delhi, to celebrate their first anniversary.
The base variant of Maruti Suzuki Baleno costs Rs. 5.15 lakh ex-showroom (Delhi). The Baleno competes with Hyundai Elite i20 and Honda Jazz models in India. The S-Cross base variant costs Rs. 8.03 lakh ex-showroom (Delhi), and does not have any direct competitor in its segment.