Maruti Suzuki On An Image Makeover Spree; What's In the Making?

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The average age of buying a car in India is dropping considerably. Better salary packages and increasing knowledge of the brand value of a car manufacturer have nurtured this change in the mindset of customers in India.

Maruti Suzuki is concentrating on this space to appeal to younger generations who are very clear about what they want in their cars.

Recent launches by the Indian auto major says it all. From the Baleno to the S-Cross and the Vitara Brezza, all have been built to appeal to the GenNext.

Maruti will focus on design, technology, engineering, and experience in their future cars. These changes are evident currently with Nexa showroom outlets providing a premium experience to customers.

As for design, the new Vitara Brezza was the first compact SUV with dual tone colours and shows Maruti has been working behind the scenes to appeal to the younger generation.

Even the Baleno was developed based on the liquid flow design, which is curvy, smooth and flows naturally from the front to the rear profile.

Technology wise, they were the first offer Apple CarPlay in their vehicle which emphasises that Maruti is serious about the younger generations knowledge and trend about newer technologies.

The company though has not been very successful in this segment previously, however, with the new products launched and lined up for the future, it is evident that Maruti is concentrating on the GenNext.

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Story first published: Wednesday, August 3, 2016, 11:32 [IST]
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