Maruti Suzuki has been consistently selling more than a million units annually in the last five years. They are targeting two million units by the end of 2020 with the introduction of 15 new models. The top three players are holding more than 70 percent all put together for April-December 2015 when compared to 67 percent in 2012.
The top three have remained more or less the same except for Mahindra, which took the third place from Tata during 2013-2014. Also, the top 10 models having a market share of 50 percent in the last three years. The increase in market share of 70 percent by the top three is seen only in India.
In the total 18 car and SUV manufacturers, there is an overpowering dominance only peculiar to India. R S Kalsi, ED (marketing & sales), Maruti Suzuki India, said, "There is no other example of this trend anywhere else in the world and the highest market share by a single company, apart from Maruti in India, is Toyota in Japan with around 30%."
One of the main reasons behind Maruti's dominance is due to its resale value, the Indian customer has been looking for tested and tried products and would not experiment in a slowing down economy. Maruti's success is due its solid channel partners who distribute the cars to the market. It has around 1,750 showrooms and 3,000 workshops, this makes it easier for a customer to zero in on a product. Hyundai has approximately 1,070 showrooms, 370 used car outlets, and 335 sales outlets in rural areas.