Maruti Suzuki has launched MS Dhoni Inspired special edition of the Alto on Saturday in India. This comes in the backdrop of India's largest carmaker association with the upcoming movie 'MS Dhoni: The Untold Story' based on the life of India's cricket legend MS Dhoni.
The special edition Alto will be available for sale from the first week of October 2016 at Maruti Suzuki dealerships. Maruti Suzuki India Executive Director (Marketing and Sales) RS Kalsi said, the special edition Alto's association with the movie based on the cricketers' massive popularity which showcases the credibility of the car in India.
Maruti's MS Dhoni inspired special edition Alto is featured with the sporty seat covers with the number "7", MS Dhoni's signature decal and body graphics, high-end music system, reverse parking sensors, and more said the company's statement. The company will run a series of customer engagement activities on social media as part of the association.
Maruti unveiled the special edition Alto along with Dhoni, the movie star cast and RS Kalsi. The special edition will be available in both the Alto 800 and the Alto K10. RS Kalsi said that the Alto is a brand which is equally loved and recognised across languages and cultures in India.
He also said that MS Dhoni is a living legend of the Indian cricket and is known for his dynamic leadership style. With the achievements of both the Alto and MS Dhoni, it compliments each other and makes them a true star in their own league said RS Kalsi.