The highest selling car in India, the humble Maruti Suzuki's Alto will touch three million mark by this month end.
The small hatchback rode into the Indian roads sixteen years ago and has been scaling the heights in terms of sales. Maruti positioned the car at the right segment and have reaped benefits immensely.
The company has brought three generation from the time of its inception in 2000 in India, the first facelift was in 2005 and then later on in 2015. Also, an 800 model of the Alto was launched to counter Hyundai's Eon.
Maruti had initially brought in the Alto to replace its best-selling Maruti 800 and the Alto never disappointed the company and has been performing to its optimum.
The car was launched with 796cc and 1100cc in 2000, however, the 800cc did not see any facelift till about 2012.
The current model runs with both capacities, and both are like war horses for the company and is looking to break the three million mark.
Maruti had the small hatchback exported to Japan and close to 280,000 units have been shipped till date. Also, the Alto is sold globally to other countries in the world.
With the Renault Kwid looking unsettle the Alto's dominance, Maruti will be looking to break the mould and offer with better specs in the near future.
Will Kwid overpower the Alto? Well, Renault has a great product and Maruti has the best-selling car around. If Renault can better its post sales services and localise it, Maruti will have a challenge in hand.