It has been six years since Mahindra had forayed into the electric car segment with the acquisition of Reva Electric Car Company Ltd. in May 2010.
Mahindra bought the electric car company for an undisclosed amount and later invested Rs 45 crore. The homegrown auto major is optimistic about its future in the electric car segment with the launch of the four-door ‘e2o plus' hatchback which is packed with a host of features.
The company said the new e2o plus four-door hatchback electric car is powered by the electric drivetrain technology and can ride through the city with a top speed of 85km/h and can go all the way to 140km/h.
This speed is achieved with its fully charged battery in 90 minutes for 14 units of power. Even though India received an electric car many years ago, it is yet gain momentum in the country.
Mahindra Group, an $18 million Mumbai-based company rolled out the four-door electric hatchback as an alternative fuel-based passenger vehicle.
Though India was offered the electric car with the most economical mileage of 70 paise per km, zero emission, and many tax exemption and incentives, the company believes in setting the trend with its new model in the mass market segment.
The Mahindra e2o plus is priced in the range of Rs 6.73 lakh to 9.51 lakh, the electric hatchback comes with features such as remote diagnostics through telematics, connectivity through a smartphone app, advanced infotainment system, regenerative braking, reserve charge and automated messages.
Chief Executive-designate Mahesh Babu said that the e2o plus is an amalgamation of technology, electronics, and IT.
With advanced features such as home-charging facility, easy manoeuvrability, and affordable ownership the company is sure of being accepted as a mainstream car.
The regenerative braking technology charges the battery when the brake is applied and in turn, helps the vehicle recover the energy it provides.
Also, since there is the absence of heavy mechanical parts like an internal combustion engine, the electric hatchback provides an instant torque when the car engine is powered.
The electric vehicle also benefits from the government initiative Faster Adoption and Manufacturing of Hybrid and Electric vehicles (FAME). The government offers Rs 1.38 lakh incentive to its buyers part of the national electric mobility plan.
This is in addition to lower or zero taxes and subsidies from many states in India. The company earlier launched the electric sedan eVerito for Rs 9.5 lakh.
Mahindra also unveiled an all-electric cargo and passenger van under the eSupro brand.