Mahindra has launched the much awaited KUV100 in India for a starting price of Rs. 4.45 lakh for the petrol variant and Rs. 5.25 lakh for the diesel variant. Both prices are ex-showroom (Delhi).
The KUV100 will compete against models such as the Maruti Suzuki Swift, Swift Dzire, and the Hyundai Grand i10. The KUV will be targeted towards youngsters and first time vehicle buyers.
The launch venue was flooded with people and so was Twitter, since the KUV100 was an important launch for Mahindra. Below are some tweets by DriveSpark during the launch event.