The KUV100 was introduced by Mahindra as their Young SUV. Initial television and print advertisements had Varun Dhawan in them. Bollywood actor, Varun Dhawan is the Brand Ambassador for Mahindra KUV100 model.
Now, Mahindra & Mahindra has decided to gift their Brand Ambassador with the KUV100. He was gifted a bright Orange coloured KUV100 mini SUV model. The KUV100 is a model that offers young buyers the choice between a compact sedan and a hatchback.
Under the hood, Mahindra offers a 1.2-litre, three-cylinder, petrol and diesel engine in KUV100. Both engines are mated only to 5-speed manual transmissions. There are reports of an optional AMT making its way into the Mahindra KUV100 soon.
The base variant of Mahindra KUV100 has been priced attractively at Rs. 4.59 lakh ex-showroom (Mumbai). Fully-loaded Mahindra KUV100 is priced at Rs. 7.15 lakh ex-showroom (Mumbai). Mahindra KUV100 will competeagainst soon to be launched Datsun GoCross and Chevrolet Beat Aktiv.