Mahindra Electric To Explore Market Presence In Netherlands

India will continue to be the core market for Mahindra Electric as it wants to lead in this segment

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Mahindra Electric, which is the electric car division of the Mahindra & Mahindra Ltd. is exploring sales and marketing presence in Netherlands. The company plans to sell its electric cars in Amsterdam, Rotterdam, The Hague and other cities in Europe.

This comes close on the heels of UK's exit from the European Union (EU) that has restricted the operation of Mahindra Electric's London office to sales in the UK. The company had set up an office in London looking to export vehicles to the countries of the EU.

Mahindra Electric CEO designate, Mahesh Babu said that they are actively exploring a presence in Amsterdam to reach out to markets in the EU where electric cars have gained popularity.

The company plans to export to other countries such as Nepal and Sri Lanka which comes under the South Asian markets.

Also, on the cards it Bhutan which welcomes pollution free cars; however, operating electric cars in Hilly regions is a bit of a challenge.

Mr. Babu though said that India will be their primary focus and the company will strive to popularise electric cars as a personal transport in metro and mini-metros.

He added that if they were to focus on exports then they will not be able to develop the electric ecosystem in India. They want to play a lead role in the acceptability of electric cars by making vehicles that are attractive and practical.

Mahindra Electric recently launched the four-door e2o Plus electric car with a decent boot space to make the city car practical for everyday use.

The e2oPlus sports Mahindra's iconic grille unlike its predecessors and has range of 140kms in the top variant on a single charge.

The company has even launched commercial eSupro van for cargo requirements and the sedan eVerito. Mahindra Electric wants to lead in the electric car segment in the country and has taken the lead in its foray into electric cars.

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