A unique customer engagement program called 'Luxe Drive' was organised by Mercedes-Benz India for the Gurgaon customers.
Mercedes-Benz has associated with style icon Gauri Khan and celebrity Chef Ritu Dalmia for the program. Gauri Khan showcased her collection 'Gauri Khan Designs' and Ritu Dalmia prepared some awesome Italian delicacies at the event.
This is the second time Luxe Drive was organised at Gurgaon. The main highlight of this event is, customers can experience Mercedes-Benz luxury SUVs by driving them on different terrains including the performance range of AMG and other sedans.
Roland Folger, Managing Director & CEO, Mercedes-Benz India said, Gurgaon is one of the best markets for Mercedes-Benz India. The Manhattan of India is a strong market for luxury automobiles and the blossoming economy in the region drives us to be present here with unique customer engagement programs like Luxe Drive. The booming region has been renowned for its intense motoring enthusiasts for many years now. With innovative events like Luxe Drive, we aim at winning the hearts and minds of consumers by engaging with them on an interpersonal level. We believe Gurgaon has constantly growing and the knowledgeable customer base that welcomes luxury. Keeping our winning ideology in mind, we promise to create more such fascinating experiences with the 'Three Pointed Star' and focusing on retaining the brand loyalty and also to start a dialogue with the customers."
This is the 7th Luxe Drive conducted in 2016 by Mercedes-Benz. The next Luxe Drive will be held in Ahmedabad and Mumbai.