Japanese car manufacturer Toyota's subsidiary unit, the Lexus will make its entry into the Indian market next year. The cars have already landed in the country and have been spotted on the roads.
It is reported that around 50 to 60 cars have been imported to India which will be used to attract the customers within the dealer principals. The potential customers will be offered with test drives.
Lexus is all geared up to launch the RX450h and the ES300h in the Indian market in March 2017. The first two vehicles launched will be hybrids. The company will also launch its dealership network in the same month.
In the initial phase Lexus will begin with four showrooms in the country located in Mumbai, Bengaluru and two dealerships in the capital city Delhi. The current Toyota dealerships will be preferred by the company to partner with for its new dealerships.
Having said that Lexus has made it clear that there will be separate dealerships for both the brands. Although, they will share the same service network with a separate bay for servicing Lexus cars.
By the end of 2017, several Lexus cars will be launched in the country. The LX450 diesel, LX 570 petrol and the NX will hit the Indian shores. But the RC F sports car will not make it to India.
The cars will be directly imported to India as Completely Built Units (CBU). So the cars will be on the pricier side. The RX450h is expected to cost around Rs 90 lakh ex-showroom and the ES300h will be launched with a price tag of around Rs 60 lakh ex-showroom.
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