Chinese technology firm LeEco made an entry into the race of developing a self-driving electric car, but its prototype car could not make it to the gala event held in San Francisco.
China's LeEco Holdings Co. Limited also called as LeEco planned to reveal its self-driving car prototype as part of its spectacular US launch for an array of technology products and services including smartphones, television and entertainment production.
LeEco founder, Chinese billionaire Jia Yueting was joined by Executives from Qualcomm and Lionsgate for this launch event.
San Francisco was chosen as the location for this launch event because it is the backyard of the luxury electric carmaker Tesla and Alphabet Inc's Google self-driving car team.
But when the LeEco founder Jia made his appearance running down the ramp through the cloud of dry ice, he had to clarify the audience about the missing prototype car.
Jia said, "It shouldn't be me running out here, we didn't have any other choice. What we wanted was me in the car, and the autonomous car drives me out."
This was caused by the delay in getting the LeEco prototype car from London, where it is being used in the Transformers 5 movie, to San Francisco.
This project from the LeEco is a result of shared ownership with the Los-Angeles based Faraday Future, an electric vehicle start-up firm which is also under Jia.
Jia stated that Faraday will showcase its first production vehicle in Las Vegas in January 2017 at the Consumer Electronics Show. Apart from LeEco other Chinese firms are also investing heavily in the US with electric vehicle start-ups.