Iconic British automaker, Land Rover will start manufacturing mobile phones and their accessories by the start of the year 2017.
Land Rover, which is owned by Tata Motors, has partnered with British consumer electronics company Bullitt Group, to manufacture a bespoke smartphone range along with a whole set of accessories as well.
Speaking about the deal, Lindsay Weaver, Director of Licensing and Branded Goods at Jaguar Land Rover said, "Incorporating iconic Land Rover design and innovative technology into the mobile phone sector with Bullitt Group presents an exciting challenge and fantastic opportunity to take the brand into a new dimension. An engineering and design team from Jaguar Land Rover special operations will be assigned to the partnership and subsequently deliver a number of bespoke applications tailored to Land Rover brand and product values."
The partnership with the Bullitt Group should signal that the phone produced by the partnership will be a rugged luxury device just like the brand it will represent in the mobile market.