Kia has stated that it will add 14 new alternative-fuel cars to its global product portfolio by the end of this decade. These new models will range from fuel cell cars to EV's, hybrids and plug-in hybrids.
Kia's European chief, Michael Cole confirmed this new strategy of the automaker. He said, "By 2020, Kia will offer 14 alternative-fuel vehicles globally. They will include EVs, hybrids and plug-in hybrids, as well as a fuel cell model."
Apart from the alternative fuel vehicles, Kia is also planning to launch a new subcompact crossover which will go head on with the likes of Nissan Juke, Renault Captur and Peugeot 2008.
The new crossover model is expected to boost the Kia's sales figures and will help to achieve the target of 5,00,000 units per year in Europe by 2018.
Cole said, "We have a history of hitting targets, because the plan isn't just a number, it's built around new product. It's very exciting and a natural fit, because of the Sportage and Sorento SUVs. It's an area where we've actually got some heritage."
Another important model in the Kia's lineup is the production variant of the 2011 GT concept. Prototype of this model have been already seen testing.
The model is yet to be named and features a four-door coupe body style. This new model will be a straight rival to the likes of BMW 4-Series Gran Coupe and Audi A5 Sportback.