Jeep entered India with the launch of the Wrangler and Grand Cherokee as a Completely Built Unit (CBU) with a price range of Rs 71 lakh to Rs 1.14 crore.
The iconic American brand Jeep is working on localised models to take on the likes of Maruti Vitara Brezza, Hyundai Creta, and Mahindra XUV500.
The company is planning to build the brand with luxury vehicles like the Wrangler and Grand Cherokee; however, in the price range of Rs 10 - 20 lakhs.
Currently, Jeep is working on the C-segment model which is internally coded as 556 and is expected to be launched within a year and is expected to import the model to countries as right-hand drive models.
The company is also working on an ambitious B-segment Jeep which is internally known as 526, which could be a sub-four-metre compact SUV.
The plan is to bring the B-segment Jeep with a premium pricing but will be loaded with features which will set it apart from its competitors.
Jeep has already invested $280 million towards the new factory to produce premium Jeep models, which shows the company is serious in its future plans in the country.