As per the new study by J.D. Power, the 'new-vehicle' initial quality in India has significantly improved during the last couple of years. However, it has been found that automakers are finding it difficult to reduce issues pertaining to the design of the vehicle.
The study by J.D. Power measures problems owners encounter with their new vehicles in the first 2-6 months. It also examines more than 200 problem symptoms in eight vehicle categories, this includes engine and gearbox, driving experience, HVAC, vehicle exterior, features, controls and displays; interior, audio, entertainment and navigation, and seats.
As per the study, the overall industry has improved in 2016 compared to 2012. The problems related to manufacturing are improved significantly, while the design-related quality has declined marginally.
As for the design aspect like the HVAC, fuel efficiency, and the ease of gearshift is where the manufacturers need to put effort. With the Indian driving conditions, customers are sensitive towards comfort and ease of driving.
Both the petrol and diesel models have witnessed strong growth in the initial quality in the last five years. However, diesel models have shown significant improvements compared to the petrol models.
Repeat buyers have been found to experience more quality issues and the biggest issues was related to design.
The quality issues were found with owners who drove more than 750km per month compared to owners driving less than 750km per month.
The backing of vehicle quality is among owners who experience fewer problems than expected to promote the brand with their family and friends.
2016 India Initial Quality Study Rankings
Hyundai Eon has ranked the highest tied with Maruti Suzuki Alto 800 in the entry-level compact segment. Hyundai i10 is ranked the highest in the compact segment and the Creta debuts this year ranking highest in the SUV segment.
In the entry midsize and midsize segment, Honda Amaze and the City have ranked highest in the segment, while Toyota Etios Liva/ Cross and Innova have ranked the highest in the upper compact and MUV/ MPV segment.
Volkswagen Polo/ Cross scored the highest ranking in the premium compact segment.
The India Initial Quality Study (IQS) was based on evaluation from 8,330 vehicle owners who bought new vehicles between November 2015 to July 2016. The IQS included 78 vehicle models from 17 makes. The study was fielded across 30 cities in India which was conducted from May to September 2016.