Jaguar Land Rover has an extensive premium luxury vehicle portfolio in the Indian market. The company recently witnessed a growth in the Indian luxury vehicle segment. Previously, Jaguar Land Rover India achieved three to four percent market share and currently has grown to almost ten percent.
To further improve sales in the Indian market, Jaguar Land Rover will be taking a radical step. The British-based automobile manufacturer plans to price several of its vehicles below the Rs. 50 lakh price tag. Both luxury SUVs and sedans will witness a price reduction in the near future.
Currently, the Evoque, Freelander 2, and Discovery Sport bear a starting price within Rs. 50 lakh ex-showroom (Delhi). The Jaguar XE and XF model base variants are also priced under the Rs. 50 lakh ex-showroom (Delhi) bracket.
Tata Motors is a majority stakeholder of Jaguar Land Rover. The Indian-based automobile manufacturer plans to have Jaguar Land Rover vehicles more attractively priced. Currently, only the Jaguar XE and Land Rover Freelander 2 models are priced within the Rs. 50 lakh price bracket.
Jaguar Land Rover will be capable of reducing pricing of its models only with higher localisation of parts. They could also inaugurate an all-new manufacturing unit in the India to further improve pricing and sales of their premium luxury sedans and SUVs.