Jaguar Land Rover Applies To Renew ‘Defender’ Name Trademark

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Amid the speculation of the next-generation Land Rover Defender development under progress, trademark filings have revealed plans of the British auto major to launch the iconic Defender soon.

Jaguar Land Rover looking to protect its right to the name of Defender trademark has applied to renew the trademark name in the Philippines on August 4, 2016, this comes after the filing in Europe in May.

With this filings, it shows the companies plan to launch the next-generation Land Rover Defender - due in 2019 - is in progress.

A JLR spokesperson told Autocar, that "The registering of trademarks in various categories and classes is a routine practice. The Defender remains a key part of our future product strategy, and the development of the next generation model remains on track as does our ongoing Land Rover Reborn programme, through Land Rover Classic."

The last of the Land Rover Defender went off the manufacturing line back in January 2016. With the filings in Europe and Philippines, there is a good reason that Land Rover will bring back the legendary Defender back on the road.

There are reports that chemicals billionaire Ratcliffe wanted to resurrect the Defender, following the end of the iconic vehicle. However, JLR strongly has dismissed the claims.

JLR has not suggested is not a reaction to Radcliffe's desire to resurrect the Defender; however, it reaffirmed its focus on developing a new model.

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Story first published: Tuesday, August 16, 2016, 14:06 [IST]
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